"Israeli cell phone technology lets you outsmart the traffic"

Irrael21c, January 8, 2006

Thanks to Cellint's TrafficSense, a system you attaché to your car, notifies you when a highway is blocked up and provides you with alternative routes to take.

This system was developed by an Israeli company and provides any driver with the capacity to learn of nearby traffic tie-ups, straight from their cellular phone.

Cellint has already created a comprehensive solution for highway authorities and departments of transportations providing them with real-time collection of travel time, traffic speed data, traffic lines and incident alerts. The idea behind TrafficSense is built on the premise that increasingly; everybody has their cell phone on while they're driving. And via a concept called anonymous signaling, TrafficSense will be able to take anonymous data on location of people based on their mobile phones and be able to extrapolate that into traffic statistics. The information is then relayed directly to the traffic management systems via a user interface.

Unlike traffic detection sensors, the TrafficSense technology allows travel time measurements over dynamic travel intervals and accurate incident detection anywhere on the roads.

Cellint stands out among the companies that are changing the feasibility outlook. Founded in 2001, the company since then has been testing its system in Tel aviv and the US. This system proves that it can provide a quicker way to get even more accurate information at a fraction of the cost.

According to the founder, Ofer Avni, Cellint is currently in negociations woth a number of DOTs in the US and in Europe. He admits that there is competition from other companies in the field but is adamant that TrafficSense is much more effective.